via his blog
1. Visited every public beach in New York. 2. Asked visitors what they thought about the beach. 3. Began research both on the web and in libraries 4. Compiled the history of NYC beaches and water safety 5. Googled everybody with the terms “NYC,” “beach,” “water”, etc. and made calls and sent out emails 6. Did a lot of soul-searching and got over her fear of approaching people 7. Became comfortable making mistakes, choosing topics, and not boxing herself in. 8. Went crazy.